BYMABSTUDIO
04 · CONVERGENCIA AGUSTINA BENAVIDEZ
CHICAGO · EN / ES

Strategy meets
creative instinct.

I connect marketing strategy, creative direction, and content to help brands tell a clearer story.

Explore my work
01 · ENFOQUE

Selected work

01 / ARCHITECTURE & CASOS DE ESTUDIO
A curated selection of textiles and material samples for Kline Interiors
01 / INTERIORS · ONGOING MARKETING

Kline Interiors

Bringing the design process into the story. Content and marketing support that connects the studio’s expertise, materials, and finished spaces.

Content strategy On-site capture Reel editing Analytics
My role & project details

Content planning, on-site photo and video capture, reel editing, newsletter and blog support, and performance analysis.

For the studio’s name change, my work included a teaser, the motion graphic reveal, and content documenting the installation of the new studio sign.

I use reach, watch time, engagement, and website actions to inform the next round of content.

Food photography for El Patio, featuring a plated steak with sides
02 / FOOD & HOSPITALITY

El Patio

Food, atmosphere, and community, translated into photography and social content for a local restaurant.

Photography Content production Promotional content
My role & project details

Photography, short-form content production, promotional content, and social media support. A visual approach centered on the food and the experience of being there.

Eleve ballet studio brand identity and printed collateral arranged on a desk
03 / BRAND IDENTITY & DESIGN

Eleve

A considered visual identity for a ballet studio, carried across graphic design and printed materials.

Brand development Creative direction Print collateral
My role & project details

Brand development, graphic design, print collateral, and creative direction, alongside content and ongoing marketing support for the studio.

02 · PROFUNDIDAD

From idea to execution.

02 / 5-PHASE STRATEGIC METHODOLOGY
01

Discover & Audit

Understand your business goals, audience psychographics, brand voice, and untapped market opportunities.

02

Strategic Core

Shape the positioning concept, core messaging, content pillars, and full campaign launch roadmap.

03

Visual & System

Develop art direction, design guidelines, editorial photography, and modular graphic assets.

04

Produce & Launch

Execute production across channels, high-impact short-form videos, and turnkey collateral rollout.

05

Optimize & Scale

Analyze engagement, watch time, conversions, and continuously refine performance for maximum ROI.

Agustina Benavidez, founder of BYMAB Studio
03 · PERSPECTIVA
THE PERSON BEHIND BYMAB

Hi, I’m Agustina.
You can call me Agus.

I’m a Chicago-based marketing and creative professional with a background in digital multimedia and brand communication.

I connect rigorous strategy, high-end visuals, thoughtful content, and data performance so a brand’s presence feels intentional from the very first impression to every subsequent campaign.

My work spans interior architecture, hospitality, and creative enterprises. Strategic rigor anchored by Latin warmth: I’m drawn to the nuances that make each brand distinct, and crafting the precise vehicle to share them.

BASED IN CHICAGO · WORKING BILINGUAL IN ENGLISH & SPANISH
05 · CAMPO

One connected approach.

05 / 5 CONNECTED CAPABILITIES

The strategy, the story,
and everything that brings it to life.

01

Marketing strategy

Campaign concepts, marketing calendars, product promotions, community initiatives, and a clear plan tied directly to business goals.

02

Creative direction

Visual concepts, photography and video direction, campaign look and feel, and unshakeable brand consistency across all customer touchpoints.

03

Content production

Editorial photography, short-form storytelling video, reels, behind-the-scenes narratives, and curated digital asset libraries.

04

Digital marketing

Social media strategy, Meta Ads management, audience segmentation, local acquisition campaigns, and performance analytics to guide next steps.

05

Print & in-store

Editorial flyers, posters, promotional pieces, event collateral, and architectural signage concepts bridging physical and digital spaces.

06 · CLARIDAD
HAVE SOMETHING IN MIND?

Let’s build
the full picture.

Whether it’s a focused product launch, an embedded creative direction retainer, or editorial production.

Direct Contact & Studio Availability hello@bymabstudio.com  ·  Currently accepting select clients for Q2 / Q3 2026
Send an inquiry → Instagram @agustinabdz ↗